We’re all selling something (ourselves), so it’s important to establish a personal brand and market ourselves wisely so we send the right message and stand out from the competition. The internet makes it easier and cheaper than ever to do this, but a solid personal brand is still based on the fundamentals.
Today we’ll discuss personal branding and marketing and why it’s important with a guest, Jonathan Broadbent. Jonathan spends his days as a Vice President and Retirement Plans Specialist at Fintengra, but he’s also been a turnaround small business owner, an active civic leader, and has done an impressive job of building his personal brand. You can find out more about Jonathan on LinkedIn.
Here are some of the things you’ll hear in our discussion:
- start building your personal brand early, with every personal interaction, because you never know when people will reappear in life
- why it’s wise to consider every event or outing as an interview
- it’s critical to balance professionalism and letting your personality, individuality and humanness show
- how broccoli can get you hired (this is not a typo)
- personal brand helps you build trust, likeability and stay memorable
- community involvement and generosity might be the secret sauce of your personal brand, and improves your basic leadership skills, and builds confidence
- how a positive personal brand can help you change careers
- personal brand can be enhanced by online tools such as social media and content marketing, but we still need a foundation of relationships based on trust and likeability
- be relevant and helpful to others – don’t be a Networking Slug
Resources Mentioned In The Podcast
- Book: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne (affiliate link)
- Book: Book Yourself Solid, by Michael Port (affiliate link)
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