I just finished Poke the Box, by Seth Godin (affiliate link).
No surprise, it was filled with wisdom and when I put it down I was inspired and ready to take on the world.
This book is short. It’s less than 100 pages but it’s dense.
It’s for people young and old, entrepreneurs and housewives. It’s for any person, any leader, who ever wondered “what if?”
Just start things
It will challenge you to take risks. To start things. To fail. To start more things.
It will challenge you to think bigger about what it means to be successful. What it means to be innovative. Who you think CAN be creative.
We have all grown up to believe that either we’re creative or we’re not and it is simply not true. In fact, I used to believe it too and now I’m clawing my way back.
Building the habit
The point of this book isn’t about generating ideas. It’s about being people who take these ideas and start them. It’s about starting and finishing as a habit. As a way of life.
In it he talks about the right idea (the best idea) is usually found after you pick the wrong one. The first Starbucks was not a Starbucks at all. It was a gourmet bean, tea and herb store. You couldn’t get drinks there. Only after one of the founders went to Italy and had espresso did they change the concept. But nothing would have happened without the first Starbucks. The wrong one.
It’s the responsible thing to do
I think the book is so important because Seth talks about poking the box being more than just something we should do. He views it as an obligation, and I agree.
As leaders, we need to try new things. If we don’t start things that could make the world a better place than we’re robbing the world of something. We’re robbing our friends, families and co-workers of the best we have to offer.
And, as leaders, it is our obligation to encourage others to do the same.
But don’t just take my word for it. Check out this quick read and get inspired.