Blogging best practices say I should include a picture with this post because it would be noticed and read more.
Those may be the facts, but I can’t worry about that right now.
I found it was taking me too long to come up with an idea for an image. Sometimes locating the image would take even longer. Finding images that don’t get you sued cost too much time and money.
Maybe pictures would entice you to visit my site and view this post, but if the words are terrible you won’t read. You won’t stick around. And you certainly won’t benefit from weak ideas, even if they do come with an attractive picture.
The discipline of writing is hard enough, and finding a picture was becoming one more distraction.
A distraction from writing words people want to read. A distraction from the hard work of striving to be crystal clear in my thoughts and ideas. A distraction from creating something useful for you.
So for now I’m staying picture-less. If you’ve been around here for any length of time you’ll notice this is a recent change.
I hope you’ll stick around despite the change because I think things will improve as a result.
I expect clearer thoughts. I expect better ideas. I expect to be more helpful, more frequently.
What’s important to you?
Stats and averages can trick us into believing we’ve discovered a secret. A shortcut.
Don’t take the bait.
Don’t hide behind stats and averages and use them to justify why you’re avoiding doing the hard stuff. The important stuff.
The stuff you want to have done, but don’t want to put in the time to do.
Even when stats tell you what works for most people, it’s not always what you should do next. They don’t care about your goals and priorities.
Don’t let them dictate where you invest your time.